Thursday 22 February 2007

Happy New Year...Again; Viva Macau


This week those that follow the Lunar Calendar all over China and the world have been welcoming in the year of the Golden Pig. Chinese New Year is an event that spans an entire week when all work related activity in China virtually comes to a halt. People working in the cities head to train stations and airports to return home to welcome in the New Year with their families. I was in Shanghai when the New Year officially arrived and it sounded like a war zone outside my apartment as people stayed up the entire night setting off fireworks and fire crackers all throughout the city (yes, for all of you envious foreigners, setting off fireworks in the middle of Shanghai is legal). There were so many explosions being set off that it got to a point where I could only hear them, rather than seeing the glittering sky. The next day, an unusually large cloud of smoke hovered over the city.

Against advice not to travel during Chinese New Year, when all forms of transportation are chaotic and packed with Chinese making their way home, I went with a friend to the southern Chinese city of Zhuhai. From Zhuhai we crossed the border into Macau, a place I had only read about and wanted to see for myself.

A few fast facts about Macau:
-settled by the Portuguese in the 1550s
-handed back over to China in 1999, much the way Hong Kong was handed back over to China from the British two years earlier in 1997
-Population of 441,000, 95% of whom are Chinese
-Chinese and Portuguese are the "official" languages, however, I found English to be more widely spoken than Mandarin. Most people in Macau speak Cantonese
-Macau was named after Chinese goddess A-Ma worshipped by seafarers in the region centuries ago. According to legend, a boat was caught in a storm in the South China Sea when a woman who boarded the boat at the last minute stepped up and ordered the elements to desist. Everything became calm and the sailors made it safely to the port of Hoi Keang. The women stepped ashore and walked to Barra Hill where she ascended into the sky. When the Portuguese arrived in the 16th century, they were told the place was called "A-Ma-Gao" (Bay of A-Ma), or Macau as it is presently known.

I went to Macau (the "Next Las Vegas," as the former-Portuguese colony is being touted) to see for myself what all of the hype was about. Hong Kong businessman, 85 year old Stanley Ho, held a monopoly on Macau's gaming industry for some 40 years. Macau had been historically written off as a seedy place where casinos were smoky and dark and shady activity abounded.

In 2004, Mr. Ho's gaming monopoly was broken and American casino moguls Sheldon Adelson (the Sands, Venetian) and Steve Wynn (founder of Mandalay Bay, Mirage, Treasure Island, the Bellagio, the Wynn, and Encore) were granted the necessary licenses to break into the game. An area little recognized outside of Asia, Macau is emerging and actually exceeded Las Vegas in 2006 in gambling revenues. Mr. Adelson opened the Sands in 2004 and Mr. Wynn opened the Wynn in September of 2006. Both have done extremely well. Mr. Adelson recouped his entire $265 million investment in the Sands Macau in 1 year. Plans are in the works for Mr. Andelson to open the Venetian in Cotai (along with 6 other hotel-casinos on Macau islands Cotai and Coloane, a $6 billion investment) and the MGM Grand to open in 2007. Mr. Adelson also just obtained a gaming license for Singapore where he will open a $3.5 billion Marina Bay Sands hotel-casino.

Overwhelmingly, the clientele in Macau is Chinese. In many of the casinos I checked out, I was the only "non-Chinese" person to be found. This was especially true of Mr. Ho's hotels, the Lisboa and the Grand Lisboa among others. The Sands and the Wynn were slightly more international. The focus of hotels and casinos in Macau is gambling. The Chinese are avid but serious gamblers. Slot machines are much scarcer in Macau than in Vegas and many of the games, such as SiBo, Baccarat and other Chinese games, seemed to be the overwhelming favorites of the locals. While some of the dealers were able to communicate in Mandarin, Cantonese and English (or two of the three), there were a few that I encountered that only spoke Cantonese. It took some looking, but I was able to find a blackjack table.

At the table, it was much less of a team game than in Vegas. If you know anything about blackjack, it is a team game, where people at the table can work together against the dealer making moves based on odds. I found this to be true to an extent in Macau, but gamblers there played much more based on feel rather than odds. For example, if the dealer was showing an 8 and two players at the table had busted already, someone with a 12 or 13 was likely to stay and not take a card. This drove me crazy, because decisions were being made based on feelings and superstition rather than cold odds. Nonetheless, it was a very interesting learning experience. In addition, it was impossible to get a drink at the table. I found, people just don't drink when they gamble, as is the case in Vegas, so the casinos cater to that. In Vegas, there are tons of people running around ready to get whatever you want to drink. In Macau, I gambled for 4 hours and one of my friends had to leave the table to get a drink.

Anyone who has spent time in Vegas knows the Asian clientele is extremely important to business there. Previously, those in Japan, Korea, China and other countries were willing to make the trip to the US for the "hotel and casino experience." The emergence of Macau has given these people an alternative closer to home that will undoubtedly hurt business in Vegas. However, given that a lot of the investment being made in Macau is by players who dominate the Vegas Strip, such as Wynn and Andelson, these gaming companies' overall bottom line will not but hurt but actually improved. My guess is,

To me, at this point, Macau is still largely hype. While Macau has come a long way and may bring in more gaming revenues than Vegas, it still lacks something that makes Las Vegas what it is. Vegas has the shows, the performances, more facilities, pools, amusement parks and other activities that make it more of a family destination. Maybe in 5-10 years Macau will have caught up even more and the situation will be different. Macau will continue to draw mostly visitors from Asia and a sprinkle of foreigners who came to Asia solely to experience Macau. Given their investments in Macau, if Mr. Wynn and Mr. Adelson have anything to say about it, the Macau will surpass Vegas in every way sooner rather than later.

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